PRODUCTS & TECHNIQUES Bright Ideas Inc. researched and utilizes only the finest products available. Combined with our award winning design team, your system will have the best combination of both service and product. Once your lighting needs are determined our staff will then rely on our experience to provide you with a lighting system that is second to none. One of our lighting techniques is to always design with the thought of 'Seeing the Effect, not the Source'. We also know that a single, well placed down light can provide the natural moonlight effect that is far superior to ground lights trying to achieve the same results, and more cost efficient.